The AI Finance Startup Taking On Microsoft Office

Introduction & What Model ML Does 00:00

  • Model ML is an AI workspace built specifically for financial services, offering an office-suite-like interface (Word, PowerPoint, Excel equivalents) powered by an agentic system mimicking a human's digital access in a firm.
  • The system integrates with files, emails, CRMs, data vendors, internal/external data, and public filings, aiming to save time on data gathering and analysis.
  • The platform uses a "cognitive architecture" to overlay user interface and automate tasks.
  • In the last seven days, Model ML signed as many contracts as in all of Q4, signaling rapid adoption and visible value.
  • 10% of the largest private equity and investment banking firms use Model ML, as well as asset managers, sovereign wealth funds, and venture firms.

Customer Use Cases & Product Value 03:00

  • Previously, finance professionals used traditional office suites and Outlook, performing many manual, repetitive tasks.
  • Model ML automates routine work, such as creating earnings summaries from filings, reducing time from days to near-instant production.
  • The solution produces slides and reports that are 90-95% complete and sometimes more accurate due to the ability to pull from multiple data sources.
  • Many tasks, especially data gathering and presentation, are fully automated at top firms, with AI models showing higher accuracy than humans in structured data extraction.

Evolution of AI in Finance & Product Innovation 06:47

  • In the past year, industry sentiment shifted from "testing" to "using" AI, resulting in actual contracts and deployment rather than pilots.
  • Improvements in agentic workflows, function calling, vision models, and OCR have advanced capabilities, like reading charts and tables automatically.
  • The perception that AI capabilities haven't changed much in the last six months is incorrect; they're already automating previously manual work.

Sales Process & Market Shifts 09:19

  • Historically, financial institutions were slow to adopt new software, but in the last year, AI has become a top executive-level priority.
  • Decisions to purchase Model ML are made at CEO or firm leadership levels, with demos showing impactful real-use cases.
  • Building trust through in-person meetings and tailored demos is key, as adoption represents a significant personal responsibility for decision-makers.

Learnings from Previous Startups (Fat Llama & Fancy) 12:34

  • Perseverance and passion are critical for startup founders.
  • Hiring is now focused more on cultural fit and genuine enjoyment of the work rather than just credentials.
  • The founders work seven days a week, fostering a strong work ethic and close-knit team.
  • Fat Llama was a peer-to-peer rental marketplace, and Fancy was a vertically integrated last-mile grocery delivery startup; each had different journeys to product-market fit.

Resilience, Challenges, and Customer Focus 19:55

  • Both startups faced unique challenges—such as theft concerns in Fat Llama and payment disruptions at Fancy—but learned resilience and the importance of direct customer feedback.
  • They handled customer support personally in the early stages, providing continuous and in-depth feedback.
  • The founders highlight the risk of losing customer touch as companies grow and emphasize the need to stay customer-centric.

Motivation & Startup Advice 27:56

  • Motivation shifted from making money to building impactful, widely-used products.
  • Even in B2B AI, having a B2C mindset—focusing on user impact and delight—is seen as critical.
  • The founders believe in maintaining familiar user interfaces, like Excel and PowerPoint, while automating underlying workflows, foreseeing a shift to fully autonomous processes this year.

Co-founder Dynamics & Team Structure 31:02

  • Being siblings has helped with honest communication and trust between the founders.
  • Clear separation of responsibilities is important; their overlap centers on product and customer, driving collaboration in key areas.
  • Advice for choosing co-founders: prioritize compatibility, complementary skills, and aligned interests over overlapping expertise.

Career & Founding Company Guidance 34:02

  • They advise young people to start companies if they're passionate and willing to persevere, but caution that it's hard work with uncertain rewards.
  • The worst-case scenario is rapid learning; other traditional jobs will remain available later.
  • Taking risks early in one’s career is easier than later when commitments increase.

Transition from Finance to Tech Startups 37:47

  • People from finance/quant backgrounds may need to unlearn big-company habits, adopting faster, more iterative approaches essential in startups.
  • "First principles thinking" and rapid iteration are favored over process-heavy tradition.

Value of Y Combinator & Startup Ecosystem 39:33

  • YC's culture—focus on frequent metrics and instant support networks—is hard to replicate elsewhere and maintains a sense of urgency and community.
  • Participating in a predominantly AI-focused YC batch brought valuable collaboration and inspiration.

Building in the US vs. Europe 42:01

  • San Francisco is viewed as the ideal startup hub, offering unmatched community and work ethic.
  • However, Europe (particularly London) provides strong, less competitive engineering talent pools.
  • For European founders, moving to top-tier cities—ideally SF, or London if not feasible—is advised, and most traditional customers are US-based.

Closing Thoughts 45:08

  • Founders split their time between New York, London, Hong Kong, and San Francisco to stay close to customers and decision-makers.
  • They recommend prioritizing proximity to ambitious peers and customers.
  • The conversation ends with gratitude and encouragement for aspiring founders to apply to YC and consider starting companies early.