Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios

Sebastian Barrios and His Journey 00:00

  • Sebastian Barrios, known as Sebos, was called by Steve Jobs at 16 regarding an app he created that drained phone batteries, leading to the introduction of a new App Store rule.
  • At 19, he built an app that became the number one app in 19 countries, which led to various opportunities from multinational companies and governments.

Overview of Mercado Libre 01:34

  • Mercado Libre is the most valuable company in Latin America, valued at over $100 billion, and has a significant engineering team of 18,000 developers.
  • The company operates a vertically integrated e-commerce marketplace with its own distribution network, including trucks and airplanes, delivering over 5 million packages daily.
  • They deploy approximately 30,000 times a day, showcasing their rapid operational capabilities.

Company Culture and Structure 09:02

  • Barrios emphasizes a minimal distinction between engineering and product roles, promoting a unified team approach.
  • Only about 5% of the team holds formal product management titles, allowing engineers to take ownership of products based on their expertise rather than titles.
  • Leadership at Mercado Libre is highly technical, encouraging deep involvement in product discussions and user experience over purely revenue-focused metrics.

Operational Principles 19:26

  • The company fosters a culture that encourages risk-taking, allowing teams to learn from failures without fear of job loss.
  • There’s a focus on independent team operation without strict OKRs, promoting creativity and innovation aligned with high-level objectives.
  • Regular design and product reviews help maintain alignment with company vision while allowing teams the freedom to explore new ideas.

AI and Technology Integration 14:52

  • Barrios discusses how AI accelerates both engineering and product development, with the company utilizing internal platforms to streamline operations.
  • They are exploring AI to automate UI generation and improve user experience through existing services.

Observational User Research 23:06

  • Emphasizes the importance of observing users rather than just talking to them, as this leads to more genuine insights into how products are used.
  • The company conducts user research sessions to identify and correct assumptions about user behavior.

Personal Insights and Lifestyle 55:42

  • Barrios shares his unique lifestyle choices, including drinking only water, not listening to music while programming, and avoiding social media and news.
  • He attributes his upbringing, where his mother raised him with a strong sense of independence and problem-solving skills, as foundational to his approach to life and work.

Final Thoughts 01:08:09

  • Barrios expresses the importance of curiosity and agency in personal and professional growth, encouraging others to pursue what excites them.
  • He concludes with insights about the malleability of the world, encouraging a proactive approach to achieving goals.