Founders met during COVID; one transitioned from software to hardware engineering during college
Both had exposure to hardware and software product development, observing that hardware lacked software-like tooling to quickly detect and fix mistakes
Discovered hardware development is slower and more error-prone compared to software due to lack of effective tooling
Original YC application centered on AI-powered verification of circuit board designs to catch errors, similar to a software compiler
Built generative pipelines for creating boards and injecting mistakes to train AI, but customer feedback showed minimal interest in such verification tools
After 100+ customer conversations, realized the bigger market pain point was in generating new designs, not in verifying existing ones
Through YC, networked with batchmates and discovered significant demand for the automatic generation of custom development boards (e.g., for robotics companies using Nvidia Jetsons)
Quickly landed their first customer after this discovery, validating the need for full end-to-end PCB design solutions rather than component tools
Identified that the shortage of skilled PCB designers made this offering particularly valuable for both startups and established companies
Initial verification pipeline work led them to develop robust tools for generating boards, which became a core offering
Transitioned from verification services to delivering complete, verified board designs, using AI internally to automate and accelerate the process
Take full ownership of delivered work, verifying outputs before customer handover, similar to traditional product development but faster
Leveraging AI and Software Engineering Concepts 07:52
Reframed PCB design as a software problem, adapting tools and verification practices from software engineering to hardware design
Used AI to automate design while maintaining quality standards; achieved significant productivity gains by applying software best practices to hardware
AI Capabilities and Human Workflow Integration 08:31
Modern AI models possess substantial knowledge about electrical engineering but haven’t been used in PCB design due to traditional, visual-centric tools
Diode intermediates by converting designs to code, allowing models to design efficiently, then exporting to visual representations for human users
Enables domain experts to review outputs in familiar formats without needing to learn new coding paradigms
Aim to 10x hardware design speed by applying AI advances from software to physical world challenges
Hardware design seen as the next major challenge/opportunity, attracting engineers looking for impactful, difficult problems
Diode is hiring: seeking curious, experimentation-oriented software engineers comfortable with research problems and building customer-facing interfaces
Prioritize shipping practical products while advancing the technical frontier