How Diode Is 10x-ing Hardware Design

Introduction & Company Overview 00:00

  • Diode recently closed an $11.4 million Series A led by A16Z, just a year after their YC Summer 24 batch
  • Diode uses AI to automate circuit board (PCB) design, functioning as an AI-enabled design shop for printed circuit boards
  • Their customers include Fortune 100s, robotic foundation model startups, autonomous boat companies, and smaller startups

Founders' Background & Origin Story 00:54

  • Founders met during COVID; one transitioned from software to hardware engineering during college
  • Both had exposure to hardware and software product development, observing that hardware lacked software-like tooling to quickly detect and fix mistakes
  • Discovered hardware development is slower and more error-prone compared to software due to lack of effective tooling

Early YC Experience & Pivot 01:46

  • Original YC application centered on AI-powered verification of circuit board designs to catch errors, similar to a software compiler
  • Built generative pipelines for creating boards and injecting mistakes to train AI, but customer feedback showed minimal interest in such verification tools
  • After 100+ customer conversations, realized the bigger market pain point was in generating new designs, not in verifying existing ones

Finding Product-Market Fit 04:05

  • Through YC, networked with batchmates and discovered significant demand for the automatic generation of custom development boards (e.g., for robotics companies using Nvidia Jetsons)
  • Quickly landed their first customer after this discovery, validating the need for full end-to-end PCB design solutions rather than component tools
  • Identified that the shortage of skilled PCB designers made this offering particularly valuable for both startups and established companies

Product Approach and Value Proposition 06:07

  • Initial verification pipeline work led them to develop robust tools for generating boards, which became a core offering
  • Transitioned from verification services to delivering complete, verified board designs, using AI internally to automate and accelerate the process
  • Take full ownership of delivered work, verifying outputs before customer handover, similar to traditional product development but faster

Leveraging AI and Software Engineering Concepts 07:52

  • Reframed PCB design as a software problem, adapting tools and verification practices from software engineering to hardware design
  • Used AI to automate design while maintaining quality standards; achieved significant productivity gains by applying software best practices to hardware

AI Capabilities and Human Workflow Integration 08:31

  • Modern AI models possess substantial knowledge about electrical engineering but haven’t been used in PCB design due to traditional, visual-centric tools
  • Diode intermediates by converting designs to code, allowing models to design efficiently, then exporting to visual representations for human users
  • Enables domain experts to review outputs in familiar formats without needing to learn new coding paradigms

Productivity & Technical Architecture 10:16

  • Two-person team designed over 100 boards in a few months, vastly outpacing traditional electrical engineering output
  • Internal division: one founder leads electrical engineering, the other leads software, with custom software tools enabling speed
  • Emphasizes building tools on top of open-source electronics software for further efficiency gains

Technical Innovations & Industry Adoption 11:42

  • Developed a custom language for schematics that is both LLM-friendly and human-readable
  • Infrastructure designed for modular deployment and strict security requirements (e.g., air-gapped aerospace systems)
  • Core logic implemented in Rust with browser-based visualizations and real-time schematic compilation
  • End-users can configure board modules interactively and see instant updates

Vision, Recruitment & Future Outlook 13:31

  • Aim to 10x hardware design speed by applying AI advances from software to physical world challenges
  • Hardware design seen as the next major challenge/opportunity, attracting engineers looking for impactful, difficult problems
  • Diode is hiring: seeking curious, experimentation-oriented software engineers comfortable with research problems and building customer-facing interfaces
  • Prioritize shipping practical products while advancing the technical frontier

Closing Remarks 15:14

  • Congratulatory note on Series A
  • End of interview